The story I want to tell

SEP should be a brand focused on outsiders, people who have something unique but don’t always find their place. Visually inspired by the 2000s SEP fits best in the punk/hip-hop rock world. The styles influencing the brand are skate culture, punk, and graffiti. Above all, it’s important that the silhouettes have great quality and are worth their price. SEP is an exclusive group of creatives searching for their place. But does that place even exist? Is there really a space for these young people? Especially in today’s world, where do they belong? What can they do for each other? SEP is the embodiment of Seppe, but exaggerated—the vibe, the person, the message he wants to be.